With traffic, it is not only the pure numbers that count, it is above all the quality of the traffic.
You could drive tens of thousands of visitors
to your squeeze page and not get a single opt-in – or you can have just
100 visitors and get 3 new subscribers.
It is important to keep this in mind when you decide which traffic sources you want to use for your business.
As a rule of thumb: Bulk traffic sources are
cheap but usually they are not keyword targeted. Furthermore the traffic
is very often generated by pop-ups or pop-unders which users will close
without even looking at your
offer. If you buy or swap solo ads (to preferably a buyers’ list) or
run a Google Adwords campaign, you will probably see a much higher
conversion rate – but it also is somewhat more expensive than buying
bulk traffic. Eventually the price per subscriber (not
visitor) might add up to the same in both cases, though.
The traffic sources that send keyword
targeted traffic to your squeeze page usually require a higher
investment by you. You do not always have to invest money, though. Some
high quality traffic sources are free but have
to be prepared to invest your time, e.g. for article or blog marketing.
Good sources for high quality (targeted) traffic are:
Search engine campaigns
Solo Ads (not safelist mails)
Article Marketing
Forum Marketing
Blog Marketing
Youtube Marketing
If you feel that you need more detailed information on generating traffic, have a look here: http://goo.gl/gvh9Qj
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