First Step: Create Your FREE Gift as Incentive for New Subscribers

I know, for many of us, creating content is the biggest challenge when it comes to building an online business. And content is, what you need everywhere: blogs, forums, article directories, email campaign and also products.

Now first of all: Your free product does not have to be a 200page ebook. A short report on your topic and/or a checklist (but make sure that it is valuable to your subscribers) are enough. And there are various possibilities to get this report.

1. If you have already produced content for other purposes (blog, article, etc.) you can re-arrange the information and create your very own giveaway.
2. You can search for PLR (Private Label Rights) content, that allows you to claim authorship. But you have to make absolutely sure that it is high quality content that you use - this is more often the case with paid offers.
   There is a lot of free PLR content available - but the quality most of the time is not good enough. You can use free PLR ebooks or reports, though, and re-write the content to create your free giveaway.
3. You can hire a ghostwriter to create your free giveaway for you. It is easy to find a cheap author on one of the many freelance platforms. The more input the author gets from you on the content and structure of the report the cheaper it will be and the BETTER the quality.

Something else that is important: Have fun! :)