The next
important step to your online success is a squeeze page/ capture page that
converts well. There are different ways to create such a squeeze page.
- If you chose TrafficWave as your
autoresponder you are lucky, because there is an integrated free capture page
creator and TrafficWave also hosts your squeeze page for you for free.
The tool is quite simple to use. There are a lot of templates to choose from and the opt-in form for the respective autoresponder campaign is integrated automatically. So even if you do not have any programing or HTML experience you can set up your squeeze page within minutes.
In case that your autoresponder is Getresponse, you also have an integrated squeeze page tool there. I have never tried it, though, and therefore cannot tell you whether it is as easy to use, as it is not free. Getresponse charges an additional monthly rate for the use of the squeeze page creator. Probably other professional autoresponder sites also make the necessary tools available to you, to set up a squeeze page. Just check back with your provider. - You can find a lot of free squeeze page creators by a simple Google search. Basically those tools will do the same for you as the capture page creators integrated in your autoresponder account. The main difference is, that you will have to insert the HTML or Javascript code for your opt-in form there manually.
- If you are promoting a product or service as an affiliate, very often you will get made-for-you squeeze-pages from the affiliate site of the company. This of course is the easiest way to get a capture page; it is less flexible, though, than the other possibilities as the use is limited to their product/service.
- The last possibility to create a squeeze page is only an option for you, if you do know how to set-up a website yourself and how to integrate the HTML or Javascript code for your opt-in form. I will not explain this here in further detail, because if you are this advanced, you will surely not need my explanation. ;)
Now that
you know, where you can get a squeeze page from, we still need to have a closer
look at the content.
A problem
with many squeeze pages is that there is way too much text. The best converting
capture pages are limited to the essentials: A title, a subtitle, a SHORT text,
an image (optional) and, most important, the opt-in form. As far as the opt-in
form is concerned you should also limit yourself to what is absolutely
necessary. The more information you ask from the visitors of your site, the
less subscriptions you will get. The best converting squeeze pages are those,
where you just have to insert your email address. So unless there is a really
good reason why you need more information from your subscribers, you should not
ask for more than just the name and the email address.
Here are
some examples:
Provided by the company
Created with TrafficWave tool
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