Without a List You Have No Business

Time and again, I hear that it is not important to have an email list. People selling those easy money making systems want to make you believe that you can earn a lot of money without any effort. So list building does not fit into the picture. 

But do not believe those false prophets. An email list is not important ... it's VITAL to any business online.

There are three different ways to build an email lists:

1. You can buy a list
   But actually a bought list is not only absolutely useless, as you will hardly generate any sales with such a list, you might get into real trouble with it. All your mailings have to be CAN-SPAM compliant. And as the members of a bought list have never opted in to receiving information from YOU, you violate the law. For every single email that violates the CAN-SPAM Act, though, you may be fined $ 16,000. So if you send out a lot of mailings to a list you bought, you might be fined more than you could ever pay in your lifetime.
2. You can build a list of prospects
   One of the best and easiest ways to build a list of prospects is to have a FREE giveaway. People love free stuff. And if you provide high quality content for free, you do not only get more members for your email list, but you also build your credibility as an expert in your niche. If you have a powerful sales campaign in place, you can make quite a lot of money from your list of prospects, as they will be prepared to spend money on your products.
3. You build a customer list
   Your customer list includes everybody who has already bought something from you in the past. This is your most valuable list, because people on this list have shown that they are prepared to spend money on your topic. A very good possibility to add members to your customer list is to offer a product for less than $ 10, as a lot of people will buy products in this price range without thinking about it too much.

As you might have experienced yourself already, getting targeted, highly converting traffic to your website is hard work. Therefore it is important to make the most out of the people who have already shown interest in what you provide.That's why you absolutely need an email list.

“The money is in the list” – is not just a slogan of some internet gurus. It actually is true!